PACO HERRERO firm was established in 1.955 by Francisco Herrero Soriano, a native of Sax town (Alicante). But it was in Elda where he had his dream made to found a footwear company exclusively for women.
The first business activity of PACO HERRERO firm started with the craft manufacture of shoes. Later in 1.968 it was inagurated its first bay and since 1.998 Paco Herrero firm has been situated in its modern installations located in Mediterraneo Avenue in Elda, where it is still being lived the dream that “the grandfather” started and nowadays his grandchildren perpetuate with other people’s help.
The manager of Paco Herrero firm, Joaquín Puche, remembers that the first machines were in charge of the business. Francisco, Jose Miguel and M. Belén Herrero were the people who took charge of the familiar business as late as getting its highest doublets and actual prestige in the market.
At present, the management of the company is in hands of the third generation. They go on with the work that their parents and uncles started in the past. They have modernized the company, increased its production and set up a trademark with design, quality and style.
It is a shoe company that markets two prestigious brands of footwear as nationally as internationally. PACO HERRERO, was come on to market and started its business in 1.968 and later it was introduced its BASIC line with a most casual and young-looking people.
Paco Herrero has got a group of factories with manufacture the production of shoes, samples and markets. The 50 per cent of its production is manufactured for the national market and the other 50 (per cent) is for the international one. Paco Herrero firm shows in Spain, France, United kingdon, Belgium, Germany, Middle and Near East and Oceania to go up to consumers.
At present, the management of the company is in hands of the third generation. They are Francisco Herrero’s grandchildren, Joaquín, Mª Belén and Marichón Puche Herrero who are in charge of the business. They go on with the work that their parents and uncles started in the past. They have modenized the company, increased its prodution and set up a trademark with design, quality and style.
A brand with acknowledged prestige cannot be achieved just by advertising, in this case the result would be useless. It must be taken into account that shoes are consumer goods that must combine a series of features. Among them we have to emphasize good value for money, good customer service, design, fashion and comfort. Paco Herrero takes the greatest care about all these factors, and all this together with the fact that we have never worked for exporting companies, with absolute respect for our brand and service for both national and foreign customers.
The new building of Paco Herrero firm is situaded on 30, Mediterraneo avenue in Elda (Alicante)The architectural project is made suitable for the real needs of the company. The bay is built in an area of 3.500 square metres with are divided into offices, a store, a design study and a sample room..The most representative part of the building is the office department where is carried out the work of design, business administration and management.
Recibimos el mes de abril presentando nuestra lista de imprescindibles con una de las tendencias ganadoras de esta temporada: el electric blue. Es un color que gusta y favorece a todas, nos encanta la energía que transmite. Es por eso que una gran variedad de nuestros modelos de zapatos esta primavera-verano se tiñen de este tono.
- P Pulsera de Mango.
Sandalia tricolor con hebilla lateral de Paco Herrero.
Bolso azul cobalto (Arizona Collection) de Bimba y Lola.
Vestido de Topshop.
Sombra de ojos Long-Wear Cream Shadow (Blue Moon) de Bobbi Brown.
Sandalia de plataforma y tacón grueso de Paco Herrero.
Sandalia de cuña con tira cruzada de Paco Herrero.
Esmalte de uñas Blue Denim Extreme Wear de Dior.
Auriculares de Dr. Dre Solo (Light Blue)
Zapato de cuña con lazo de Paco Herrero.
PACO HERRERO_Avda. del Mediterráneo, 30. 03600 Elda. Alicante. T. +34 965 381 225. F. +34 965 395 867. email@example.com